Freitag is a brand that is committed to circularity. Retour is an extension of Freitag’s initiative to help the world shift toward a circular future. 
A future that involves returning, reusing, repairing, refurbishing 
and recycling existing materials and products for as long as possible. The guesthouse experience is about educating people about small shifts they can make in their lifestyle. The monogram and word mark express a shift in two different ways — through a cut closed loop and through perspective.