Circle
VISUAL IDENTITY
MOTION DESIGN
AGENCY/STUDIO: BRANDNEWSCHOOL
YEAR COMPLETED: 2024
Credits list ↴
CCO: JONATHAN NOTARO
CREATIVE DIRECTORS: CHLOE GREENE & JEFF WELK
LEAD 3D DESIGNER: JEAN-MICHEL VERBEECK
3D DESIGNERS: JUN YANG, SHALINDER MATHARU
2D DESIGNERS: PHOEBE HSU, NIN WANG, YI CHEN KUO, BON ZHANG, CATHY XIAO
2D/3D ANIMATION SUPERVISOR: PETE GERMANO
3D ANIMATORS: SEONG YEOP SIM & JAMES VOGEL
MANAGING PARTNER: DEVIN BROOK
EXECUTIVE PRODUCER/PARTNER: GARRETT BRAREN
EXECUTIVE PRODUCER: JOHNNA MACARTHUR
HEAD OF PRODUCTION: TITA POE
SENIOR PRODUCER: SASCHA M. FLICK
Circle is a fintech company that is behind the USDC. The purpose of the project was to create a visual ecosystem that encompasses 3D, typography, and data visualization. My role in this project was to design the typographic and data visualization systems, organizing assets, and creating a comprehensive style guide of this visual system.
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Defining the typography hierarchy
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Integration of 3D elements and typography and the translation of shapes from 3D to 2D for a data visualization system