The Medium is not
the Message  
[2020]

specs
350mm x 500mm
Digital Broadsheet
40 pages

special thanks to
Cheri Gray

In recent years, the social and political turmoil has shown the potential that social media posts possess. Trending hashtags brought pressing issues to global awareness.
    "The Medium is not the Message" is an examination of activism on social media. The message of social media activism lies in the relationship between individual users and the communities the platform can create. Social media activism is transient, but it can create a collective that leads to tangible change in the world beyond the screen.
    The newspaper as the medium for this project reflects the fleeting nature of social media. Through the use of a clean and utilitarian typeface, large typography, and the bisection of body copy with statistics, the design presents radical ideas in a way that is digestible for the audience.

SF    ︎︎︎     LA