San Francisco  

identity system

special thanks to
Brad Bartlett
Jason Yeh
Kyuta Sato

San Francisco’s Chinatown is a community that is never in a state of being. It is always in a state of becoming. People and things come and go and flow in and out of this place that contribute to the living history. It is a place with layers of history, cultures, languages, and stories.
   More than a place, it is a living history made from stories that connects people across cultures and generations. The new visual identity reflects the dynamism of Chinatown within its concentrated geographic boundaries.

SF    ︎︎︎     LA