Phoebe Hsu
Phoebe Hsu
This Book is a
Time Machine
editorial design
experiential design
DIMENSIONS: 8" x 10"
YEAR COMPLETED: 2021
Credits list
Time is an abstract force that measures our lives. Even as technology advances, our thirst for speed and convenience in this fast-paced society is never quenched. But, at what cost? Many of us only consider the present and the future of our own lives, but fail to think about how our current actions may impact the future beyond ourselves. The continuous fragmentation of time into smaller increments detaches us from the larger timescales. If our consideration of larger timescales impacts our current actions, perhaps we can create better futures.
This Book is a
Time Machine
BOOK DESIGN
RESEARCH
INSTALLATION
DIMENSIONS: 8" x 10"
YEAR COMPLETED: 2021
Credits list
The Eames Institute is a non-profit organization that brings the world of Charles and Ray Eames to all curious learners. My role in this project was to translate the digital styleguide into a printed piece.

This Book is a Time Machine explores four different timescales — that of the human, technology, geology, and the timescale of the book itself.

The fragmentation of time into smaller and smaller increments detaches us from larger timescales. This idea of fragmentation is interpreted graphically through the carving of whitespace.

The nine ribbon bookmarks represent nine different entry points to the narrative, become a control for content that is projected on a dimensional surface, and encourage the viewers to consider the timescale of the book itself.

Touching the ribbon bookmarks activates different content on the dimensional surface via conductive material and an Arduino.

The typography scales up or down on the form depending on the chapter and is intended to reframe human impact over a larger timescale.

Promotional Posters

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