Snap
VISUAL IDENTITY
MOTION DESIGN
AGENCY/STUDIO: BRANDNEWSCHOOL
YEAR COMPLETED: 2023
Credits list ↴
CREATIVE DIRECTOR: ANDRES RIVERA
ART DIRECTOR: AMY WALLACE
DESIGNERS: CATHY XIAO, PHOEBE HSU, BON ZHANG, JUN YANG, JAMIE KIM, NIN WANG, JEAN MICHEL-VERBEECK
ANIMATION DIRECTOR: GERALD SOTO
ANIMATORS: FELIX HEMSTADIUS, CRISTINA RENDON, ELLIE SUN, ANTHONY KIM
COMPOSITORS: ALEXIS JO
EDITORS: ANDREW POLICH, LIN WILDE, TYLER BELL, LUKE BUCKLEY
COLORIST: LIN WILDE
WEB DEVELOPER: DONIVAN BARDIN
CINEMATOGRAPHER: ELOI MOLI
PRODUCER: RYAN BURCHAM
ASSOCIATE PRODUCER / COORDINATOR: JULIA PROUT
TECHNICAL PROJECT MANAGER: BRIDGET BAKER
LINE PRODUCER: ROBIN SPEARS
MANAGING PARTNER: DEVIN BROOK
EXECUTIVE PRODUCER: GARRETT BRAREN
Snap Lens Fest is an annual AR conference. Our goal was to create a system that is used across all platforms, ranging from social media promotion to the transitions and title cards for each of the sessions.
I worked with the design team to design and define the look of the 2023 conference. We wanted the feature the community of AR creators through their work, while also maintaining the Snap branding. To strike this balance, we designed a “Snap Card” that became a container for the diverse assets.
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The design language is based on the "Snap Card", which acts as the container for the diverse AR creators and lenses.
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The mixed-media approach represents the diversity of the AR creator community.
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Designed bubble letter font to be used in designs.